Self-love and body positivity seem to be a topic reserved for a special kind of modern bubble. But what the world doesn’t know is that, in fact, Vienna has been the home of self-love for more than 200 years. But what does self-love mean? It means accepting parts of your body that others deem wrong. Like a belly for example. So we chose to work with a belly. And have him find the love he truly deserves: In Vienna.
Director: Björn Rühmann, DoP: Joe Douglas, Production: Zauberberg, Sound Design: David Arnold.
Created as Creative Director at Jung von Matt / DONAU
I was asked by CNN to talk about the project. Follow the link to watch the interview.
Little Black Book approached Björn Rühmann and me to talk about the project. Follow the link to read the interview.