Michael Maria Morgenbesser

Writer, Creative Director, Glamour Ghoul


It might be strange, it might seem weird and it might be everything but understandable for regular people. Yet it is felt around the world every day: The love passionate DIYers have for their favorite tool. A relationship forged in numerous projects. An undying unity that stems from bloodletting, scars, failure and ultimately – greatness. For autumn 2019, we honored this relationship in German DIY store chain HORNBACH’s first move towards a real love story. In all its whimsical glory and goofball oddness.

Created at HEIMAT, Berlin.
Director: Pep Bosch
Film Production: trigger happy productions
Photographer: Daniel Gebhart de Koekkoek