Michael Maria Morgenbesser


Writer, Creative Director, Glamour Ghoul


︎︎︎Info


I create solutions for brands by day and passion projects for myself by night.

I really started my career when I joined Jung von Matt NECKAR in 2014, working for their most prestigious client Mercedes-Benz. In 2018, I moved on to join Heimat, Berlin working for their most important client HORNBACH. In 2021, I rejoined Jung von Matt, now in their DONAU office, leading the work for the prestigious Vienna Tourist Board as Creative Director.


After only one year of joining, I won the agency’s very first Yellow Pencil, the agency’s very first Best of Discipline pencil at The One Show, the first Gold Lion in six years and lots more shiny objects. Being the only Austrian creative from an advertising agency to ever do so led to me being ranked #29 Creative Director globally by The One Club and my agency becoming Independent Agency of the year in the Engagement track at the Cannes Lions Festival.

I love fostering creative talent as I think it’s the most important thing our industry needs. From 2015-2017, I was a mentor for the Jung von Matt Academy program and am continually seeking out opportunities to learn about leadership. I have been a visiting lecturer at HTWG Konstanz and the University of Applied Arts in Vienna.

I am obsessed in different nuances with: writing, philosophy, reading, bat cave music, Rick Owens, chess, MMA, exercising, and all things odd, dark and melancholy.


Die Macht über das Fleisch.
Die Freiheit über den Geist.
Die Gnade der Arbeit.
Die Ästhetik der Existenz.


Agencies I worked with.
Jung von Matt DONAU (current), TBWA/HEIMAT Berlin, TBWA/Madrid, Jung von Matt NECKAR, Jung von Matt HAVEL, Antoni, Vice/Virtue, Freundliche Grüße Zurich, DUDE Milano, Knallgrau Vienna.

Clients I worked for.
Vienna Tourist Board, Hyundai, Mercedes-Benz, Vodafone, Opel, Genesis, HORNBACH, Steigenberger Hotels, Heineken, Leopold Museum and many more.

Magazines I founded or worked with.
Fragmente Deutschland, Kaput Magazin, Vice, Igittbaby, TheGap, Rock Hard, Kulturpegel and more.

Education/Languages. 

BA in Social Sciences (Journalism and PR), Deutsch, English, French, Russian. Bridgehouse Leadership Seminar. Jung von Matt Academy Mentor.

Member of the German Advertising Film Academy.
Member of Art Director’s Club of Europe.
Member of Creative Club Austria.