European DIY chain store HORNBACH couldn’t accept this. Since its beginning, the brand has propagated the power of the project to propel us to new heights. So during the Covid-19 crisis, we wanted to turn the destiny of the everyday DIYer into a virtue. Creating an epic journey of an incredibly shrunken man. Heroically, almost mythically, surpassing his old self in the cathartic work on a project. Culminating in a rallying cry not only for him, but for all of us:
It seems impossible. Until you do it.
Created at HEIMAT, Berlin.
Director: Tom Kuntz
Director of photography: Hoyte van Hoytema
Film Production: MJZ / Tony Petersen Film
Billboards and posters encouraged people to overcome their old self.