Michael Maria Morgenbesser

Writer, Creative Director, Glamour Ghoul


The sad truth is: Climate change is already here. And big brands play a major part in it. Especially the fast food industry. Their global production of ready-to-eat meat is the biggest contributor to the warming of our planet.
We knew it was time to rethink our standard way of thinking. For Burger King, we proposed a simple but revolutionary change – and made plant based the standard option. If you wanted meat, you had to ask for it. Questioning our behavior. Looking towards a more sustainable future. And thus of course promoting Burger King’s plant based range. Which resulted in Burger King increasing its sales of plant based burgers by more than 270 % .

Created as Creative Director at Jung von Matt / Donau