HORNBACH has always been a brand that encourages its customers to think beyond conventions. That also applies for the toilet. With “Room of Silence”, we wanted to show that the toilet is way more than an off-white, strictly functional place of shame. And by that, made HORNBACH’s toilet range come alive in a never-before-seen way.
Initially planned as an event, the campaign quickly grew into way more. With an Out-of-Home campaign showing people right after their relief on the toilet, inspirational videos and construction manuals.
Created at HEIMAT Berlin.
Chief Creative Officers: Guido Heffels, Matthias Storath.
Creative Director: Corbinian Hennies.
Senior Art Director: Stefan Wittemann
Architecture: m-box Berlin
Photographer: Kai-Uwe Gundlach
The lines translate to:
“When was the last time you talked about your toilet?”
“You alone, your thoughts and your toilet.”
“An altar for your toilet visit.”