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The life of the everyday DIYer is full of duties that keep him from doing what he loves: Working on his projects. But there is one last bastion of working. A crack in the busy life everyone has to lead. But it is reserved only to those brave enough to go there: The morning. While the sun is born anew, the quiet and lonesome DIYer finishes his project in eternal  calmness, away from all the stress. And this is exactly how we chose to show it. As a quiet fortress of serenity in a world that is getting more and more restless.

Created at HEIMAT Berlin.
Chief Creative Officers: Guido Heffels, Matthias Storath
Creative Director: Marlon Fischer, Felix Pfannmüller
Senior Art Director: Stefan Wittemann
Director: Stuart McIntyre
Film Production: ANORAK Film
Photographer: Kai-Uwe Gundlach



The lines translate to:
Inertia is best fought with a hammer.

So young the hour. So eternal your action.

Where will you be when the sun rises?
MICHAEL MARIA MORGENBESSER
WORDWORKER        BERLIN, DEUTSCHLAND.