Launched in the most important time for DIY-stores, the campaign put its very own twist on the smell everyone knows. We staged the odeur of gardening projects as a rare good in a TV-commerical. While in print, we showed the allure of the born-again nature.
Created at HEIMAT Berlin.
Chief Creative Officers: Guido Heffels, Matthias Storath
Creative Director: Marlon Fischer, Felix Pfannmüller
Senior Art Director: Stefan Wittemann
Director: Sam Hibbard
Film Production: ANORAK Film
Photographer: Kai-Uwe Gundlach